Over The Line — Crossing the tracks for a new take on the world-famous Coonawarra region.








       Marie was approached to collaborate with Cornershop design agency to create a new Coonawarra wine brand with a difference.
      On the Western side of the Coonawarra railway lies an area that yields fabulous fruit but was previously underrated by wine growers — hence, Over The Line was born. The design playfully plays with historic railway motifs, colours and typography, with the ticket-shaped label featuring a ticket inspector punch hole.
       Since launch the wine has received great reviews and as a result the range has since been extended.






 
 
 
 





Historic Australian train tickets.
The geometric lettering on the label was inspired by the sign on the historic Coonawarra Rail Siding







“It’s always a pleasure collaborating with Marie. She has a knack for interpreting the brief and developing clever and relevant concepts that tell a unique story. The label design solution is playful and bold; cutting through the noise of competitors brands.”


Damian Hamilton — Founder, Cornershop






CLIENT 
Cornershop

SERVICES
Brand Identity
Packaging Design

COLLABORATORS
Designed in collaboration with friends at Cornershop
Rail tickets image by Troy Litten









Related projects



Little Bellini
Workhorse





Great and Small Studio
Design by Marie Schultz

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