DESIGN BY MARIE SCHULTZ
Over The Line — Crossing the tracks for a new take on the world-famous Coonawarra region.
On the Western side of the Coonawarra railway lies an area that yields fabulous fruit but was previously underrated by wine growers — hence, Over The Line was born. The design playfully plays with historic railway motifs, colours and typography, with the ticket-shaped label featuring a ticket inspector punch hole.
Since launch the wine has received great reviews and as a result the range has since been extended.
“It’s always a pleasure collaborating with Marie. She has a knack for interpreting the brief and developing clever and relevant concepts that tell a unique story. The label design solution is playful and bold; cutting through the noise of competitors brands.”
Damian Hamilton — Founder, Cornershop
Cornershop
SERVICES
Brand Identity
Packaging Design
COLLABORATORS
Designed in collaboration with friends at Cornershop
Rail tickets image by Troy Litten