DESIGN BY MARIE SCHULTZ
Whitby Seafoods™ — bloomin’ special scampi from Yorkshire’s famed fishing town. This project was completed during my time as Design Director at the incredible big fish® London.
Whitby Seafoods™ — bloomin’ special scampi from Yorkshire’s famed fishing town. This project was completed during my time as Design Director at the incredible big fish® London.
Whitby Seafoods had been quietly producing some of the best frozen seafood in the UK for the last 30 years but was lost amongst its competitors in a sea of generic branding.
Taking its home in the historic port of Whitby as inspiration, the new design playfully evoked the British seaside holiday. The nostalgic motifs of beach huts, bunting, seagulls, buckets and spades were all used to celebrate the joy of a fresh fish and chip supper, eaten piping hot on the beach.
This project was completed during my time as Design Director at the incredible big fish® London
CLIENT
Whitby Seafoods
SERVICES
Branding
Packaging Design
COLLABORATORS
Copywriting by May Frost
Illustrations by Rob Griffiths
Photography by Natalie D’Cruz © big fish