DESIGN BY MARIE SCHULTZ
Sydney WorldPride — Designing for the biggest event in Australia since the 2000 Olympics.
As the design partner, I delivered an extensive range of design including large-scale projections, guide books, literature, digital and print advertising, event graphics and wayfinding.
It was an exciting project – designed to celebrate the LGBTQIA+ and First Nations communities and draw in local, interstate and international visitors and boost the city's economy.
“Sydney WorldPride was a high volume marketing environment, with a huge array of artwork in production at any time, requiring meticulous attention to detail and seamless brand application. Marie was a trusted and essential part of our design delivery — we simply couldn’t have done it without her.”
Scott Dawkins — Director of Marketing, Sydney WorldPride
Sydney WorldPride
SERVICES
Print Design
Editorial Design
Communication Design
Campaign Design
Digital Design
Signage and Environmental
Livery
Art Direction
Content Creation
CREDITS
Illustrations by Nungala Creative
Visual identity by Joel De Sá and Andy Hearne
Sydney WorldPride Marketing team Scott Dawkins, Amy Goodhew-Banks, Nic Holland, Kate Dooley, Katherine Spenceley, Zoe Walker and Jane Boland
Photography by Cain Cooper, Daniel Boud, Cassandra Hannagan, Jordan Munns, Gabrielle Clement, Ruby Boland and Marie Schultz
Video by Vincent Rommelaere and Destination NSW
Live and Proud footage by ABC